Jincheon

Mark of Jincheon

In a circular curve representing all things in the universe, Jincheon is represented as smiling faces of the men and women as imagerythe symbol of Jincheon people’s hope and creative efforts towards the 21st century.

The semicircular curved line in the shape of wa-dang represents Jincheon's treasured cultural heritages with a history spanning a millennium. The curve of the bottom part symbolizes Jincheon county residents' powerful spirit and potentials, which have continued to change and develop throughout time. The Korean characters, 'Jincheon' represent the county residents' gentle personalities, bright possibilities, and positive characters as smiling men and women.

It alludes to SaengGeo Jincheon with a clean natural environment and expresses the future-oriented image of Jincheon full of hope.

Mascot of Jincheon

Won-hwa-rang and Won-nang-ja

Jincheon's mascot expresses Jincheon people's spirit in a new way by presenting a brave, agile, and gentle boy and girl who will play a leading role in the 21st century. It points to the adventurous and future-oriented nature of Jincheon people because Jincheon was the source of Hwa-rang Spirits and the base of Hwa-rang who played a role in the unification of three nations from the olden times.
"Won-hwa-rang" and "Won-nang-ja" take their names from the best of the Hwa-rangs and Nang-jas.

- Application

- Symbols

Tree of Jincheon

Ginko tree: The magnificence of the Ginko tree symbolizes new Jincheon's prosperity full of hope; , trees with orderly shapes and a long history of survival represents Jincheon county residents' strong vitality and the high-spirited pursuit of continual improvement.

Flower of Jincheon

Rose: The thorny stems and leaves of roses symbolize Jincheon's strong fighting spirit that overcomes adversity with an iron will, the roses represent its elegant dignity, and the beautiful figure expresses Jincheon people's clean and pure hearts and their love for their home town.

Bird of Jincheon

Magpie: The magpie, a good luck symbol that brings happy news, represents the lovable county residents who help each other and live harmoniously. The spirit of fellowship and living as groups best describe the traits of Jincheon county residents who try to develop their town by effortsworking together diligently.

Product’s characters

Ssaldori: Rice cultivated in Jincheon won the presidential prize three times. It is characterized familiarly to remind consumers of Jincheon’s tasty rice, grown and produced in rich soil and nurtured by clean water, breezes, and organic farming techniques over a long time. theThe character poses confidently and with ease, grabbing an ear of rice in its left hand and showing a thumbs-up asas a symbol of its pride as the best.

Gobdani: The rose symbolizes the natives’s love of the land with purity and elegant dignity befitting the competitive crops that are exported to other countries. As the rose's characterized look and gesture symbolize Jincheon's refined visual culture, it poses with confidence and ease, priding itself as the best.

Arongi: Ornamental fish from the crystal clear waters of pure Jincheon represent the pride of international exports by its smile. Jincheon’s dignified appearance, which competitiveadded to its competitiveness by the high quality product promotion project, is characterized like a child who acts cutely with the innocence of childhood. A The sailor's Madoroseu hat among the imagery indicates the spread of Jincheon’s products throughout the world.

- Representative brand

SaengGeo is Jincheon's representative brand.: It was developed to strengthen Jincheon-gun's design identity and utilize it as the foundation to secures its competitiveness in domestic and overseas markets. The common brand SaengGeo Jincheon means roses' beauty, elegant dignity, and strong will by embodying the flower that symbolizes the county of Jincheon. The clear waters are symbolized by the blue color, rich products are expressed as by the green color, and the county residents' passion represented by the red color.

Development year : 2010

- Agricultural products

Jincheon-gun's common brand for excellent agricultural produce and specialties: Jincheon provides safe foods that are rich with Jincheon's live vitality with freshness to the consumers. The value is created as a nature-friendly brand that enriches consumers' lives by providing them with safe food. The food categories are expressed by means of young and energetic images to provide Jincheon's excellent agricultural produce and specialties directly to customers by emphasizing SaengGeo's cleanness and Jincheon's clear waters full of freshness and liveliness. As for the colors, the blue symbolizes Jincheon's vitality, green represents the constant freshness and safety while the red emphasizes the passion of SaengGeo.

Development year : 2008