JinCheonGun

- Deoksan Cheonnyeonju is traditional liquor made from 12 kinds of medicinal herbs including Jincheon rice, ginseng, baekbokryeong and lycium chinense and yeast. Recently, sales have been drastically increasing due to its mild and soft taste. Designated as a cultural product of Jincheon in recognition of excellent quality, Deoksan Cheonnyeonju was selected for the third national tourism souvenior competition in 2000. Lee Gyuhaeng, the third generation descendent of the original founder, received an award in recognition of success in developing traditional technology.